Patrimoine en tête

Client: Ville en tête
Media: Booklets, Posters, Cards etc.
Content: Corporate Identity, Graphic Design, Illustration

In the 1960s, architects in Lausanne started to use concrete in new and exciting ways, building structures with organic forms. Ville en tête decided to bring their under-appreciated history to light.

This project encompassed various publications, visits and workshops and introduced a new visual identity for the association.

The first publication for children aged 8 – 12 focused on four building with very different use cases. An office building, a university auditorium, a public bath and a theatre.


Icons of the overarching theme accompanied individual events. The main panoramic illustration got used in a modified version for the collective projects of Ville en tête, corridor and artist Bruno Aeberli under the umbrella Maladière Moderne, with the double M identity design by Omni Group.